Marketing Mess to Brand Success

Marketing Mess to Brand Success

30 Challenges to Transform Your Organization's Brand (and Your Own) (Brand Marketing)

Scott Jeffrey Miller

$9.99

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Description

Marketing Manager’s Guide to Successful Brand Marketing

“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.

#1 New Release in Auctions & Small Business

In Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company wide gains.

Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, you are a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges that you will encounter.

Avoid marketing messes and square up to successes. Each chapter inside Marketing Mess to Brand Success features real life lessons that teaches you the importance of brand marketing in business development. By being focused and aligned with the right areas of an organization, you will ensure career relevance and company-wide gains.

Learn how to:

  • Navigate a nebulous digital marketing environment
  • Maximize time and investments with sales marketing strategies
  • Build and model consistent brand standards
  • Become an expert in brand marketing and take your company to the next level

If you enjoyed Management Mess to Leadership Success, or brand marketing books like This Is MarketingMarketing Made Simple, or Building a StoryBrand, then you need to add Marketing Mess to Brand Success to your business bookshelf.


Author

Scott Jeffrey Miller:

Capping a 25-year career where he served as a chief marketing officer and executive vice president of business development, Scott Jeffrey Miller currently serves as FranklinCovey’s senior advisor on thought leadership, leading the strategy and development of the firm’s speaker’s bureau, as well as the publication of podcasts, webcasts, and bestselling books. 

Miller hosts the FranklinCovey-sponsored On Leadership with Scott Miller, the world’s largest and fastest-growing leadership podcast, reaching more than six million people weekly. Miller also authors a leadership column for Inc.com and Utah Business and previously hosted the weekly iHeart Radio show Great Life, Great Career. 

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